INCREASE ROI WITH CREATIVE
WHAT IS GAMIFICATION MARKETING ?
Making marketing as fun and interactive as games is a mainstream trend in digital marketing in recent years.
As most companies pay more and more attention to consumer experiences, web-based native advertising is gradually moving towards interactive marketing and advertising, therefore brands and marketers are introducing some interesting and fun factors in games to marketing.
As an example: mission challenge, scratch cards, slots game, brand dedicated mobile & video games... etc.
We design interactive games based on different marketing goals.
All sorts of brands and businesses, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
We can build customized games based on your needs to fit in the market
GAMIFICATION IS A WAY TO STAND OUT AND USE THAT EMOTIONAL HIGH OF WINNING IN ORDER TO CLOSE THE DEAL ON SELLING A PRODUCT OR SERVICE.
Gamification can benefit your marketing strategy in many ways. Improve consumer's sense of participation and interactivity, bring consumers good experience and feelings, and then achieve the goals of establishing brand image, increase sales and promoting consumption ... etc. Gamification marketing its not only about interaction, its customised interactive marketing.
For companies, the biggest benefit of combining digital marketing games with customised design is to strengthen the market's willingness to purchase and drive performance growth, because the discount coupons or discounts obtained by playing games happen to be products or services that consumers are interested in. Traditional static digital advertising can easily become a comparison of product specifications or prices, which may not necessarily attract consumers to buy, or consumers may give up because they don’t meet the needs of the use of the gift, and finally put it aside until the use period is exceeded.
How Gamification applies to your business,
The three major marketing goals
Drive traffic to online & actual stores: Daily Slot Machine ; Online Scratch Card, Lucky Wheel.. type of small games.
Drive Traffic To Your Business
Brand awareness and get to know products: Customised brand-based games.
Brand And Product Awareness
Permanent and highly lucrative marketing method
Permanent marketing tool for brand Customised brand-based games.
GAMIFICATION MARKETING USED FOR E-COMMERCE INDUSTRIES
You'll Be Amazed By The Results.
We designed a slot game for one e-commerce business. During the game period, as long as members logged in to the app, they can play the slot game once per day. The moment the member logged in, our system generates different discount coupons based on the member ’s browsing history of the product types on the website in recent days.
The game is simple and interesting, it attracted many loyal members to participate daily during the event, more than 500,000 members joined the game. And the delivered coupons increased sales and app visitors dramatically. The result is impressive and effective.
Customized Brand-Based Games
We design and develop customized games based on different industries and marketing goals.
Game Types: Mobile, PC and AR/VR games
We build the game based on brand theme, for instance, if the marketing goal is for target audience to know variety of products, we design the game as entrepreneur topic, the player will need to know product features to sell in games and get promoted to manager and eventually become the CEO, during the game tour, players get to know different types of products in a fun way and build deeper connections with the brand.
A good brand-based game can be a permanent marketing tool, it increases customer engagement for long term and can be featured with different ongoing marketing campaigns or add in different characters for seasonal requests.
Small Game, Big Gain
Lucky Draw, scratch card or roulette games are simple and fun, the results are also very impressive. By launching the daily small game on official website or app, it drives substantial traffic and engagement.
Digital marketing games motivates customers to open the app or visit website every day.
THE GAMES CAN BE DEPLOYED TO MANY PLATFORMS TO INCREASE THE REACH OF YOUR CAMPAIGN
Depending on the project scope we are capable of developing and deploying any type of game across multiple platforms.
MOBILE- AR/MOBILE VR/ GOOGLE PLAY/APPLE ARCADE\ FACEBOOK INSTANT PLAY